Privacy Policy

Last updated: May 6, 2026  ·  Applies to BetWise.com and all subdomains  ·  GDPR compliant
Summary (Plain English)

We collect minimal data to make the site work and to understand how people use it. We don't sell your personal data. We use cookies for analytics and affiliate tracking. You can opt out at any time. This policy is written to comply with GDPR (EU/UK) and similar laws.

Table of Contents

  1. Data Controller
  2. What Data We Collect
  3. How We Use Your Data
  4. Legal Basis for Processing
  5. Who We Share Data With
  6. Cookies & Tracking
  7. Data Retention
  8. Your Rights
  9. International Transfers
  10. Children
  11. Changes to This Policy
  12. Contact & Complaints

1. Data Controller

BetWise ("we", "us", "our") is the data controller for personal data collected through BetWise.com. For privacy-related inquiries, contact us at privacy@betwise.com.

2. What Data We Collect

Data TypeExamplesHow Collected
Usage dataPages visited, time on site, clicks, referrer URLAutomatically via analytics cookies
Device & browser dataBrowser type, OS, screen resolution, IP address (anonymised)Automatically via server logs
Affiliate click dataWhich affiliate link was clicked, timestamp, referring pageAutomatically when you click a partner link
Contact dataName, email addressOnly if you contact us via email or a contact form
Cookie preferencesYour consent choicesVia our cookie consent tool

We do not collect payment information, betting account details, or any sensitive personal data (as defined by GDPR Article 9).

3. How We Use Your Data

Processing ActivityLegal Basis
Analytics and site performance trackingLegitimate interests (Art. 6(1)(f)) / Consent where required
Affiliate click trackingLegitimate interests (Art. 6(1)(f))
Responding to contact enquiriesLegitimate interests / Contract performance
Legal complianceLegal obligation (Art. 6(1)(c))
Marketing cookies (if used)Consent (Art. 6(1)(a))

5. Who We Share Data With

We do not sell your personal data. We may share limited data with the following categories of third parties:

6. Cookies & Tracking

We use cookies and similar technologies on BetWise.com. Below is a summary of the cookies we use:

You can manage or withdraw cookie consent at any time via your browser settings or our cookie banner. Note that disabling required cookies may affect site functionality.

7. Data Retention

8. Your Rights

Under GDPR and UK GDPR, you have the following rights regarding your personal data:

👁️

Access

Request a copy of the data we hold about you.

✏️

Rectification

Ask us to correct inaccurate data.

🗑️

Erasure

Request deletion of your personal data ("right to be forgotten").

⏸️

Restriction

Ask us to limit how we use your data.

📦

Portability

Receive your data in a machine-readable format.

🚫

Object

Object to processing based on legitimate interests.

↩️

Withdraw Consent

Withdraw any consent you have given at any time.

⚖️

Complain

Lodge a complaint with your national data authority.

To exercise any of these rights, email us at privacy@betwise.com. We will respond within 30 days.

9. International Data Transfers

Some of our service providers (including Google Analytics) may process data outside the European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, to protect your data to EEA standards.

10. Children

BetWise is strictly an 18+ website. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has provided us with personal data, please contact us immediately at privacy@betwise.com and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. Material changes will be communicated via a prominent notice on our website. Continued use of BetWise.com after changes constitutes acceptance of the updated policy.

12. Contact & Complaints

For privacy enquiries or to exercise your rights, contact us at:

If you are not satisfied with our response, you have the right to lodge a complaint with your national supervisory authority. In the UK this is the Information Commissioner's Office (ICO) at ico.org.uk. In Sweden: IMY at imy.se. In the EU: your local DPA.